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The Tweets from the Top
Which CEO has the most influence when it comes to social media? Is it the guy who invented Facebook? Nope. Mark Zuckerberg isn't even one of the top 50 most influential CEOs on social media, according to the Reuters & Klout 50. How about Warren Buffett, the third wealthiest person in the world? Well, he's sent only one tweet, so his social media impact is, well, lacking. The person leading the Reuters & Klout 50 is the former queen of daytime TV, Oprah Winfrey.
1. Oprah Winfrey
Company: HARPO
Klout score: 92
Followers: 15 million
2. Rupert Murdoch
Company: News Corp.
Klout score: 91
Followers: 371,000
3. Richard Branson
Company: Virgin Group
Klout score: 90
Followers: 2.6 million
4. Mark Cuban
Company: HDNet
Klout score: 87
Followers: 1.4 million
5. Jack Dorsey
Company: Square
Klout score: 85
Followers: 2.1 million
6. Kevin Rose
Company: Milk
Klout score: 85
Followers: 1.3 million
7. Steve Case
Company: Revolution LLC
Klout score: 85
Followers: 547,000
8. Steve Forbes
Company: Forbes Media
Klout score: 84
Followers: 48,000
9. Tim O'Reilly
Company: O'Reilly Media
Klout score: 83
Followers: 1.6 million
10. Dennis Crowley
Company: Foursquare
Klout score: 83
Followers: 55,000
11. Mark Benioff
Company: SalesForce
Klout score: 83
Followers:
12. Jonah Peretti
Company: Buzzfeed
Klout score: 82
Followers: 22,000
13. Esther Dyson
Company: EDventure Holdings (Dyson sold her company in 2004 but remains high on the list)
Klout score: 82
Followers: 35,000
14. Dick Costolo
Company: Twitter
Klout score: 82
Followers: 1 million
15. Michael Dell
Company: Dell
Klout score: 82
Followers: 59,000
16. Micky Arison
Company: Carnival Corporation
Klout score: 80
Followers: 82,000
17. Dave Morin
Company: Path
Klout score: 80
Followers: 344,000
18. Jeff Weiner
Company: LinkedIn
Klout score: 80
Followers: 23,000
19. Scott Heiferman
Company: Meetup
Klout score: 80
Followers: 16,700
20. Daniel Elk
Company: Spotify
Klout score: 79
Followers: 29,000
21. Drew Houston
Company: Dropbox
Klout score: 79
Followers: 20,000
22. Michelle Rhee
Company: StudentsFirst
Klout score: 79
Followers: 41,000
23. David Karp
Company: Tumblr
Klout score: 79
Followers: 28,000
24. Richard Rosenblatt
Company: Demand Media
Klout score: 79
Followers: 102,900
25. Stephen Elop
Company: Nokia
Klout score: 79
Followers: 34,000
26. Charlene Li
Company: Altimeter Group
Klout score: 78
Followers: 78,000
27. Bob Parsons
Company: GoDaddy
Klout score: 78
Followers: 37,000
28. Tory Johnson
Company: Women for Hire
Klout score: 78
Followers: 36,000
29. Mark Pincus
Company: Zynga
Klout score: 78
Followers: 37,000
30. Marco Arment
Company: Instapaper
Klout score: 78
Followers: 49,000
31. Pete Cashmore
Company: Mashable
Klout score: 78
Followers: 44,000
32. Chad Hurley
Company: Delicious
Klout score: 77
Followers: 453,000
33. Andrew Mason
Company: Groupon
Klout score: 76
Followers: 27,000
34. Jason Calacanis
Company: Mahalo
Klout score: 76
Followers: 159,000
35. Angela Ahrendts
Company: Burberry
Klout score: 75
Followers: 14,000
36. Sumaya Kazi
Company: Sumazi
Klout score: 74
Followers: 26,000
37. Lucy P. Marcus
Company: Marcus Venture Consulting
Klout score: 73
Followers: 12,000
38. Jason Fried
Company: 37signals
Klout score: 72
Followers: 98,000
39. Jon Oringer
Company: Shutterstock
Klout score: 71
Followers: 9,500
40. Chad Dickerson
Company: Etsy
Klout score: 71
Followers: 7,000
ABOUT THE RANKING
Reuters and Klout partner to create the ranking using social media metrics. To make the list, a user must be a CEO (or former CEO), active on Twitter, tweeting in English and have a handle separate from their company's. The Klout Score measures influence based on the user's ability to drive action.
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